Effective Date: 07/07/2025
Website: www.thepassionfashion.com
Business Name: The Passion Fashion (TPF)
Contact Email: support@thepassionfashion.com
1. Introduction
At The Passion Fashion (TPF), we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and safeguard your data when you visit or make a purchase from our website.
By using this site, you agree to the practices described in this policy.
2. Information We Collect
When you use our website, we may collect the following information:
- Personal Data: Full Name, Email Address, Phone Number, Shipping Address
- Account Data: Login credentials and order history (for registered users)
- Transaction Data: Payment method and order details (processed via PhonePe or other secure gateways — we do not store card/payment data)
- Technical Data: IP address, browser type, device information
- Marketing Data: Email preferences, interactions with ads, behavioral data via Google Analytics & Meta Pixel
3. How We Use Your Information
Your data is used for:
- Processing and delivering orders
- Customer service and support
- Sending order updates and marketing emails (with opt-out option)
- Website analytics, optimization, and retargeting ads
- Improving user experience and website functionality
4. Third-Party Services
We may share your data with trusted third parties solely for business purposes:
- Order Fulfillment: Qikink (our POD partner)
- Analytics & Ads: Google Analytics, Meta Pixel
- Email Marketing: Mailchimp
- Messaging: WhatsApp integration (for support or updates)
- Payments: PhonePe (secure payment gateway)
These services comply with their respective privacy standards and data protection practices.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Remember user preferences
- Track site performance
- Serve personalized content and advertisements
You can manage cookie preferences via your browser settings.
6. User Accounts
You may create an account to streamline purchases and view order history. You are responsible for keeping your account credentials secure.
Guest checkout is available without account creation.
7. Data Security
Our site is hosted on Hostinger, which follows international security protocols. We implement standard security measures to protect your data from unauthorized access, alteration, or disclosure.
However, no online transmission is 100% secure, and users share information at their own risk.
8. Data Retention & Deletion
- We retain user data only as long as needed for legal, operational, or support purposes.
- We delete inactive or suspicious accounts during routine audits.
- You may request account/data deletion anytime by emailing us at support@thepassionfashion.com.
9. Your Rights Under Indian Law
As per applicable Indian laws (including the Digital Personal Data Protection Act, 2023), you have the right to:
- Access the data we hold about you
- Request correction or deletion
- Withdraw consent for marketing communications
- File a complaint with relevant regulatory authorities
10. Children’s Privacy
Our website is not intended for users under the age of 18. We do not knowingly collect personal data from minors.
11. Policy Updates
We may update this Privacy Policy periodically to reflect changes in law, technology, or business practices. Updates will be posted on this page with a new “Effective Date.”
12. Contact Us
For any privacy-related concerns or to exercise your rights, please contact:
